Dedication in Work!
58 years in the espresso world

Barista T Professional

Determination &
Hard Work

J. Ascaso was born in a small village in the Huesca mountains. He was always a man with a great entrepreneurial spirit, and moving to the big city was his only opportunity to better himself.

He left his village and moved to Barcelona with 3,000 pesetas in his pocket and a mind full of ideas. In the 1950s, espresso was becoming popular in Spain and all over Europe. In Barcelona, in particular, its popularity saw the growth of a thriving coffee-based industry.

In 1950, J. Ascaso started working for a company supplying chrome-plated espresso machine parts. From 1952 to 1962 J. Ascaso worked on the Gaggia production line, making parts for the world-renowned coffee machine company.

Other coffee machine manufacturers came onto the market. The number of installed espresso machines was ever greater and there was a growing need for maintenance and repair services. J. Ascaso decided to manufacture components for all the coffee machines on the market at that time.

Once the difficult early days were over, the company hired a sales representative who introduced Ascaso to the world of professional distributors and mechanics, and, with a basic grasp of o-ring seals, filter holders, steam valves and heating elements, travelled the length and breadth of Spain, showing the various products to local technicians.

In 1962, Jesús Ascaso started his own business, producing and distributing spare parts for espresso coffee machines. Currently, Ascaso sells its products in over 95 countries with growth continuing, creating new business divisions such as the manufacture of espresso machines.

JL. Ascaso, the son of the founder, is the man responsible for the diversification of Ascaso Factory over recent years. He settled on the manufacture of espresso machines to bring together technical knowledge and espresso culture.

The ‘for coffee lovers‘ philosophy was born.

Time LINE
1952
1962
1990
1996
1997
2001
2004
2007
2011
2012
2014
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2018
2019
Our Products
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"All our machines are manufactured slowly and meticulously by the precise hands of our craftsmen"

We’re in no hurry. The technicians who work on each of our machines need to take their time. Slowly but surely. At a studied pace with the confidence of knowing they are creating a unique and perfect object to last a lifetime…

1. Reliable construction

Top-Quality materials, meticulous design of components, rigorous trials and tests, the most important thing is to create honest products with reliable construction.

2. Luxury craftsmanship

Slowly but surely knowing to create a unique and perfect object to last a lifetime.

3 . Quality assurance

Internal quality control system consisting of over 25 points of inspection, carried out by specialists at our factory in Barcelona.

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